The controversy, now nearing its third month, has turned off a broader customer group than just those who characterize themselves as conservatives.

by Rob Wile
NBC News

Excerpts:

Sales of Bud Light continue to plummet, reflecting ongoing backlash to the brand’s decision to hire transgender influencer Dylan Mulvaney as a spokesperson.

According to data cited by the beverage industry trade publication Beer Business Daily, sales volumes of Bud Light for the week ending May 13 sank 28.4%, extending a downward trend from the 27.7% decline seen the week before.

At a time of profound cultural and political division in the U.S., light beer drinkers simply don’t want to be drawn into another debate about values, said Beer Business Daily editor and publisher Harry Schuhmacher.

“Most people don’t care about this issue and don’t want to get roped into a conversation,” Schuhmacher said. “Therefore they’re not going to buy the beer.”

AB InBev shares have fallen more than 10% since Mulvaney’s social media post went live. In a note to clients published Tuesday, JPMorgan analysts said that even if the decline in Bud Light sales stabilizes, “We believe there is a subset [of] American consumers who will not drink Bud Light for the foreseeable future.”

“Nobody imagined it would go on this long,” Schuhmacher said. He continued: “It seems random — it struck a nerve. I’ve never seen anything to compare it to, in all of the [consumer packaged goods] industry. It’s a real shock.”

Read the full article at NBC News.

Comment on this article at HealthImpactNews.com.

See Also:

Understand the Times We are Currently Living Through

The United States and The Beast: A look at Revelation in Light of Current Events Since 2020

Exposing the Christian Zionism Cult

Insider Exposes Freemasonry as the World’s Oldest Secret Religion and the Luciferian Plans for The New World Order

Identifying the Luciferian Globalists Implementing the New World Order – Who are the “Jews”?

Who are the Children of Abraham?

The Brain Myth: Your Intellect and Thoughts Originate in Your Heart, Not Your Brain

Fact Check: “Christianity” and the Christian Religion is NOT Found in the Bible – The Person Jesus Christ Is

Young Man Living on the Streets Finds Jesus of the Bible – Overcomes Drug and “Terminally Online” Addictions

COVID “Vaccine” Injured Muslim Man Learns COVID was a Scam and Meets Jesus of the Bible as he Begins to Heal

How to Determine if you are a Disciple of Jesus Christ or Not