Healthy Traditions Winding Down E-commerce Store in 2024 – Recruiting Resellers to Carry Their Products in Local Communities
I have been operating an online e-commerce store here in the U.S. for 22 years now, called Healthy Traditions. We were one of the first in the U.S. to start selling food online back then, when Amazon.com was just beginning to sell more than just books. Google was still in its infancy back then, and had not yet moved to their current location in Mountain View, California, and Facebook didn't even exist, as it was still two years away from their initial launch. Many young technology companies did not make it through the dot-com crash that year, but our business soon flourished due to the growing popularity of Virgin Coconut Oil, as we used the technology and the Internet to educate consumers on the true story behind coconut oil and saturated fats, showing how U.S. Government dietary advice was very wrong, and very harmful. In those early days, the technology worked for us, and not the other way around as it is today, where we are now being forced to work for the technology as it seeks to enslave us. We survived the financial crash of 2008, and we also survived the COVID lock downs of 2020, because we were an e-commerce company. We've also survived multiple attempts by the U.S. Government to destroy our business as we grew to levels that threatened the market share held by others, as they used the FDA and the IRS to try to knock us out of business. And while they failed to destroy us, they did knock us down to a size where our business was drastically reduced and was no longer a threat to the market share of big Wall Street and Silicon Valley businesses. I don't see that as a failure, however, but as a success for the American consumer, because now one can walk into virtually any grocery store today and find some brand of coconut oil being sold, something that did not exist prior to starting our e-commerce business back in 2002. Back in those early days, we easily had over 90% of the U.S. dietary coconut oil business, while today that market share is probably well below 1% for us. So while the technology is what allowed this business to grow in the early years, today here in 2024, as we are in the beginning stages of World War 3 and in a national election year, we see the technology as a threat to our business, not knowing if the Internet will even be reliable, or what might happen once the economy and the banks fail, and the Government pushes everyone to some kind of Digital ID that will be required for everyone who buys and sells on the Internet. Therefore, we have been in the process of recruiting distributors and resellers around the U.S. the past couple of years, in anticipation for the day when the Internet is either not reliable or available, and where one will have to comply with digital IDs, where your entire life can be observed and watched through your online activities. So this is a good time for us to extend an invitation to our customers and friends to consider becoming resellers of these products in your own communities. This will provide some food security for you, and also be a potential way to serve your community should the supply chains be disrupted again, as they were in 2020.
